We are looking for a Product Marketing Executive to execute strategies to best market and sell our products, in order to meet our revenue growth goals. Product Marketing Executive is responsible for presenting our products in ways that will strengthen our brand and boost sales, and to write product descriptions, preparing promotional material for email marketing, and creating text for online advertisements. You should have experience with various product marketing techniques, like email campaigns and pricing strategies. You'll follow and later formulate strategies to position and promote our products for revenue growth.
Who will love this job?
You are likely to love this job if you are a creative and quantitative thinker, who appreciate handmade products and craftsmanship, and enjoy writing compelling content for them. You'll also likely to love this job if you enjoy crafting sale pitch, or if you are a fan of Japanese craftsman culture. This job is also for people who are good at writing, and enjoy rooms of personal and professional growth, and an exposure to many cutting-edge aspects of e-commerce business.
What you’ll do:
- Study Japanese handmade chef knives and their craftsmen
- Analyse products and market segments to position products
- Write compelling copy in English to describe products
- Craft compelling messages across marketing channels (landing pages, email campaigns)
- Craft marketing messages for subscribers as well as VIP clients
- Evaluate product and campaign performance using relevant KPIs
You should have:
- Experience as a Product Marketing Executive or similar role
- Background in design and copywriting is a plus
- BSc in Marketing or other relevant field
- Excellent writing and proofreading skills
- Quick learner, and sharp with sales pitch messages
- Excellent communication skills
- A passion for artisan/crafted products or Japanese craftsmanship culture
- Experience in a North American, UK or Australian consumer-oriented company is preferred